Actionable Data from Everyday Purchases

Turning product redemptions into actionable consumer data

Challenge:
Leading household product brand sought to gain deeper insights into its customers while offering a fast, seamless digital rewards experience. The goal was to collect meaningful product usage data, build a remarketing database for future campaigns—such as targeting consumers when competing products go on discount—and ultimately foster stronger brand loyalty among engaged users.

Solution:
Gift AI deployed a streamlined redemption experience that doubled as a data collection engine, seamlessly blending consumer incentives with insight gathering.

• Frictionless data capture:
  A simplified, mobile-friendly form was used to collect consumer details and product interaction data—helping the brand shape future marketing strategies and loyalty initiatives.
  

• Instant digital reward fulfillment:
  Qualified participants received branded digital gift cards via SMS, instantly redeemable via mobile wallets—no apps or wait time required.
  

• Insight-driven reporting:
  Real-time dashboards provided a live view of redemptions and spend behaviour, while raw data access enabled deeper analysis for future planning.

Results:

• Thousands of eGift cards distributed within days

• High engagement and completion rates

• Rich first-party data collected for marketing intelligence

• Seamless customer experience from scan to reward

• Strengthened brand loyalty through repeat engagement and remarketing opportunities