Instant Cashback for Global Electronics Brand

Seasonal promotion met with real-time engagement and satisfaction—thanks to mobile-friendly setup, instant digital rewards, and live campaign dashboards.

Challenge:
A global consumer electronics brand sought to boost engagement and sales around a seasonal gifting moment. The goal: deliver a seamless $100 cashback reward campaign to customers, while gathering actionable insights and maximising redemption ease.

Solution:
Gift AI powered a fast, intelligent rewards journey—streamlining the process from receipt upload to digital reward delivery. 

• Simplified Setup:
  A templated campaign platform was deployed to meet promotional goals quickly and efficiently—ready for fast rollout with minimal lift.
  

• Automated Claim Validation:
  AI-driven receipt scanning instantly verified purchases, enabling real-time communication with claimants and removing manual bottlenecks.
  

• Instant Reward Fulfillment:
  Digital gift cards were sent via SMS directly to users’ phones, ready for immediate use in their mobile wallets—creating an effortless and rewarding experience.
  

• Live Campaign Insights:
  A dynamic dashboard provided full transparency across the entire campaign lifecycle—tracking redemptions, flagging exceptions, and measuring real-time performance. Brands gained end-to-end visibility into every purchase and redemption touchpoint, including reward issuance, card design, retailer approvals, platform-specific compliance (Apple and Google), and transaction-level spend by value and location.

Results:

• Exceptional participant engagement and satisfaction

• Thousands of claims validated and fulfilled in real time

• Seamless digital reward delivery via mobile wallets

• Rich, actionable data captured to inform and optimise future promotions

• Fully branded, custom-designed digital cards with platform approval

• Verified proof of performance for branded rewards—supporting governance and procurement requirements

• Enhanced insight through BasketIQ, revealing exactly what was purchased and how rewards influenced buying behaviour